Klaviyo keeps the platform online. When a campaign breaks, you own the recovery. Resilience starts there: Rewind puts your profiles, templates and campaigns back at the point in time you choose.
Email, phone, address, custom properties, list and segment memberships, subscriptions and suppressions.
Names, profile counts, and the profiles and tags attached to every list and segment.
Flows, flow actions and flow messages, with triggers, status, settings, send options and subject lines.
Campaign content, audiences, send strategy, scheduling, tracking options, channels, subjects and the template behind each.
Template HTML, plain text, the editor used, and the created and updated dates.
Tags, tag groups, and every list, segment, campaign and flow each tag is applied to.
Metrics with their integrations, and events with timestamps, properties and the profile behind each one.
A green status page and a broken campaign can both be true. A bulk import, a third-party app or a quick edit rewrites a list, and Rewind still holds the version from before the change.
Klaviyo runs and secures the platform. The profiles you have grown, the campaigns you have built and the templates behind them are yours to protect. Rewind keeps a copy of all three ready through peak season.
Rewind support runs Restore On Request for you, and puts back the resources you name.
Rewind has been backing up your Klaviyo account since the day you connected it, and it keeps 365 days of history. The copy sits outside Klaviyo, in storage you control.
Choose the day your Klaviyo data was still right, and name the resources you want back. Any day in the past year of history is a version you can return to.
Profiles and templates you restore yourself, from your Rewind account. Tell Rewind support which lists, tags, tag groups or campaigns you want, and Restore On Request writes those back into Klaviyo.
A bulk import can change more profiles than you meant it to. Restore those profiles from your Rewind account and their list memberships, subscriptions, suppressions and custom properties come back with them.
Backups are encrypted in transit and at rest with AES-256, and every backup, restore, and export is written to an exportable audit log with 365 days of history. Rewind offers data residency in six regions.
A template gets edited the day before a campaign goes out and the design ends up wrong. You restore templates yourself, from your Rewind account, so you pick the version that worked and use it.
Tell Rewind support which campaign you want back and the day to return to. Restore On Request puts it into Klaviyo with its content, audiences, send strategy, scheduling and the template behind it.
“If you have a major disaster, you need a partner who’s going to get your data back as quickly as possible, especially if something unexpected comes up. Rewind really wants to be a partner in solving these problems.”
Jeremy Neyhart, Engineering Manager
Lutron
“Rewind gave me peace of mind so I don’t have to worry about damage to my systems, whether it’s caused by wrong usage or by AI overreach.”
Nir Schneider, Development Manager
eseebase
“Whether it’s restoring data from an accidental deletion or compromise, or just having the peace of mind knowing that Rewind’s there if you need it, is why we recommend Rewind to every client.”
Wes Buckwalter, CEO
SeaMonster Studios
“I’ve been through disasters. I’ve seen people just delete things or make a mistake. And I’ve seen viruses go scampering across the network, so I know their destructive capabilities. I’ve seen why a third-party backup is important.”
Paul Jacques, Security & Infrastructure Manager
Nexus FrontierTech
“We knew Atlassian provides limited data backup coverage, but that doesn’t extend to backup of account-level data in GitHub and Jira.”
Eran Polak, R&D Manager
Matics
“Rewind doesn’t just give us a full backup of the codebase with just a few clicks; it also gives us a business continuity plan in the event of the worst-case scenario.”
Uttej Badwane, Senior Security Engineer
Carta
“The biggest benefit of working with Rewind is the peace of mind. I know that if I make a mistake, Shopify crashes, or our data is stolen, that Rewind has me covered. I can easily log in and access my data and restore it.”
Twelve Klaviyo resource types, with every attribute on each one: profiles, lists, segments, tags, tag groups, flows, flow actions, flow messages, campaigns, templates, metrics and events. Every one of them is backed up in full, so the work you have put into Klaviyo sits in a copy you own.
Klaviyo runs and secures the platform. Your profiles, campaigns, templates and history are your side of that line, and Rewind keeps an independent copy you control. You restore profiles and templates yourself, and Restore On Request brings back your lists, tags, tag groups and campaigns.
Rewind keeps 365 days of Klaviyo backup history on every plan, so you can pick any point in the past year. Backups are encrypted in transit and at rest, stored in whichever of six regions you choose, and held outside Klaviyo where you control them.
